Vivo Became No. 1 in the Indonesian Smartphone Market


#kamisukareview – Vivo smartphone occupies position 5 for global smartphones and occupies position 1 in the Indonesian smartphone market. This was revealed from International Data Corporation (IDC) data.

The research company IDC has just shown smartphone report data globally and in Indonesia for Q1 2020 through its official website. In these data it is shown that in Q1 2020, Vivo is at number 1 position in the Indonesian smartphone market.

Vivo No. 1 in the Indonesian Smartphone Market

The latest Quarterly Mobile Phone Tracker Q1-2020 report by International Data Corporation (IDC) shows that Vivo has recorded new achievements by occupying the first position of smartphone brands in Indonesia.

This report was also confirmed by Risky Febrian, IDC Indonesia's Market Analyst, “For the first quarter of 2020, IDC has released its latest data, and Vivo is ranked number one for the smartphone industry in Indonesia.”

Ranked second in the 3rd and 4th quarters of last year, VIVO managed to occupy the number 1 position in the Indonesian smartphone market in the first quarter of 2020 with a market share of 27.4%. This information was compiled based on IDC Indonesia's data report.

Edy Kusuma, Vivo Indonesia's Senior Brand Director stated, “This achievement is also inseparable from the support of the community and loyal consumers of Vivo Indonesia. For us, this is an indicator of consumer confidence in us from all parties such as the products and services we offer. Thank you very much. “

The strengthening of vivo achievement in the Indonesian market is also in line with the achievement of vivo in the global smartphone market. The Worldwide Quarterly Mobile Phone Tracker report Q1-2020 by IDC shows, Vivo also experienced global market share growth with a year-on-year growth of 7%.

Reaching the position of the top 5 global smartphone brands, Vivo managed to record shipments of 24.8 million smartphone units during the first quarter of 2020.

The early 2020 period was a difficult time for the smartphone industry, one of the factors being that consumer demand fell during the Novel Coronavirus pandemic as well as government policies that appealed to the public to remain at home coupled with the weakening world economic conditions.

Therefore, at the beginning of 2020, Vivo Indonesia felt it had to work harder and implement a different strategy than before to continue to be able to increase sales and continue to maintain the trust of the Indonesian people.

Some other steps taken by VIVO are by providing more quality smartphone variants that can be reached by more Indonesian people by further improving the technology and supporting features. Strengthen marketing distribution channels and ensure products are available in the market.

Vivo also strives to adapt sales methods that are adapted to current conditions such as the Home to Home Service program, attractive sales promotions, and not to forget the implementation of cooperation with several trusted partners such as communication service providers.

“We are always committed to continuing to provide quality experience through variety and product updates, so that it can continue to grow in the smartphone market in the country. Vivo Indonesia has a long-term plan and we want to continue what we have provided, both in terms of service and product quality, “concluded Edy closing the conversation.



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