Eid Amid Covid-19, XL Axiata Data Traffic Up 25%


#kamisukareview – PT XL Axiata Tbk recorded an increase in service usage traffic around the celebration of Eid al-Fitr 1441 H. In the period 18-26 May 2020, XL Axiata Customer Experience & Service Operation Center recorded a 25% increase in traffic on data services compared to normal days before the period the Covid-19 pandemic.

Meanwhile, legacy SMS and conversation services decreased by 20% and 10% compared to normal days before the Covid-19 pandemic.

Acting Chief Technology Officer of XL Axiata, I Gede Darmayusa said, “The consumption pattern of telecommunications and data services during this year's Eid cannot be separated from the situation and conditions related to the existence of the Covid-19 pandemic which forced the Indonesian people to stay at home more.

Moreover, going home is also prohibited, so it also affects the habits of the community in filling their days off. For example, the habit of uploading photos or videos of vacation experiences is no longer possible because tourist locations are also closed on average.

On the other hand, the event 'friendship' is also replaced by a virtual way using video calls. ” Gede added, the patterns of the use of telecommunications and data services that occurred during the Eid al-Fitr in the midst of the Covid-19 outbreak as well as showing the way people adapted to new normal conditions.

In this case, it is evident that digital technology is one of the most important tools in facilitating the community to obtain solutions to various problems that occur as a result of the existence of Covid-19.

Therefore, it is not surprising that data usage service traffic has increased significantly for various types of services, including those that are entertainment.

Recorded in the XL Axiata monitoring center, four types of data services experienced the highest increase in traffic during the Lebaran period compared to the normal day period before the Covid-19 pandemic.

The four services include 32% Instant Messaging (IM) service, Video Call service and the like increased by 26%, Social Network Service 22% and Streaming services (game, video, music, movie) 14%. The use of video call services has increased because people use it to stay in touch, as a substitute for not going home or visiting directly.

Meanwhile, map services or road route guides such as Google Map and Waze are not as much accessible as Lebaran last year because there are currently going home and travel between areas is restricted to the public.

Meanwhile, in terms of location, the highest increase in service traffic nationwide during the Lebaran period compared to normal days before the Covid-19 pandemic, respectively, occurred in East Java by 41%, West Java and Central Java 32%, Sulawesi 31% and Kalimantan South and Central Kalimantan 20%.

Then for the Greater Jakarta area also increased service traffic by 7%. The increase in service traffic in these blood areas is due to the increase in community communication activities in which a number of customers have returned home before the period of the ban on going home by the government.

The increase in service traffic in the Greater Jakarta area during the Eid-ul-Fitr period this year also shows that many customers in the Jabodetabek area are not carrying out homecoming activities to their home regions following the government's recommendation.

So that during the Lebaran period for the Greater Jakarta area there was a change in pattern, from which there is usually a decrease in service traffic, then for the 2020 Lebaran period this increased traffic.

“As we predicted, the distribution of areas where traffic increases will change will be compared to previous years. Now the service traffic goes up no longer at tourist sites or crowded centers that are subscribed to by the community in filling the Lebaran holidays, but more than residential areas.

The increase in traffic from this residential area is quite significant, which is around 12% to 30% occurred in several residential areas in Jabodetabek such as Depok, Bekasi, Bintaro, “continued Gede.

XL Axiata monitoring data also recorded a fairly low level of customer movement from the Greater Jakarta area to other provinces. These data also confirm the impact of the homecoming ban called for by the government.

Noted, there was a sharp decline in the rate of customer movement, from last year which reached 16%, to only 6.5% this year.

To ensure network readiness in meeting customer needs during this year's Eid, XL Axiata has increased network capacity by 2x compared to normal days.

Even though there is no more going home, XL Axiata is still preparing to anticipate the potential for traffic spikes that could happen at any time. For this reason, network monitoring procedures are still carried out to the maximum extent possible. The deployment of mobile BTS is also being prepared to strengthen network quality in locations that need it.



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